Men's Grooming
03/17/2011
03/15/2011
Remington for Men's Eyebrow Grooming on RealStyleNetwork.com
*RealStyleNetwork.com gets approximately 6,222 unique viewers per month
Grooming Your Guybrows Is Growing Beauty Trend
Monday, March 14th, 2011
Grooming eyebrows for men is nothing out of the ordinary for the modern eyebrow stylists. Remington, a company who makes five multipurpose trimmers that include eyebrow combing attachments, conducted a survey which found that 63 percent of men regularly trim their ears, noses or eyebrows.
In a recent article for the New York Times, real estate developer Mr. Sultana described his first appointment with Ramy Gafni, an eyebrow stylist in Manhattan, whose celebrity clients include Britney Spears and Naomi Campbell. The specialty service Gafni offers is called “eyebrow sculpting.” After trimming the brows, Mr. Gafni used tweezers to pluck hair primarily from the bottom and then a bit from the top. Male clients represent less than 10 percent of Gafni’s business, but that number has tripled over the last few years, and some guys may prefer doing it in the privacy of their own homes.
Mr Gafni said the treatment does not in any way feminize his male clients, who want to groom what he calls their ‘guybrows.’ Their secret is to never shape the brows to the point where they look ‘done.’ ”I take the weight out of it and groom the brow but you don’t want it to look ‘done.’ Sometime I even leave a couple stray hairs so it looks less done, which I would never do for women.”
As men grown older their eyebrows grow longer, you can chose to ignore it or get a subtle eyebrow wax or trim for a more polished and professional look.
03/14/2011
Remington Products for Men's Eyebrow Grooming On HuffingtonPost.com
*TheHuffingtonPost.com gets approximately 14,764,890 unique viewers per month
More Men Heading To Salon To Maintain 'Guybrows'
Today in eye-opening beauty articles: the New York Times reports that more men are hitting the salon to deal with their "guybrows." All the cool kids are doing it -- including Ryan Seacrest and David Beckham (you know Victoria runs a tight ship). And for those dudes who are scared to be seen in public participating in such an-arguably girly activity, the likes of Remington and Tweezerman have come up with lines of products suitable for the hirsute him.
Even Eyebrowz.com has noticed an increase in male sales. Yes, Eyebrowz.com. The Times writes:
When Eyebrowz.com, which sells eyebrow accouterments, started 14 years ago, a man placing an order "would be a big topic of conversation" around its office in Sumas, Wash., said Nancy Parker, a founder of the company. Today men account for about 20 percent of buyers, ordering items like the Men's Deluxe Eyebrow Grooming Kit ($47.15), which includes small brow razors, scissors, clear brow styling gel, and stencils modeled after eyebrow shapes of celebrities like Tom Cruise, Sean Connery and Denzel Washington.Still, Ms. Parker said: "We get a lot of women phoning in for men. Their big thing is, 'My husband's eyebrows are a total mess, and I think it's affecting his career, and he needs to get this fixed.'"
03/10/2011
All-In-1 Grooming System in the New York Times and NYTimes.com!
*The New York Times - (3,068,233 impressions) and NYTimes.com approximately 16,961,300 unique viewers per month
Skin Deep
Fewer Eyebrows Raised at Brow Grooming for Men
By ANDREW ADAM NEWMAN
Published: March 9, 2011
TAKING Propecia and using Rogaine for more than a decade have helped to slow hair loss for Michael Sultana. Meanwhile, a few inches below his receding hairline, hair grows like kudzu with no pharmaceutical assistance whatsoever.
“I wish the hair on my head would grow as fast as my eyebrows,” said Mr. Sultana, 62, a real estate developer who lives in Forest Hills, Queens, and Panama. “I have very bushy eyebrows, and I can look like Groucho Marx.”
Five years ago, Mr. Sultana made his first appointment with Ramy Gafni, an eyebrow stylist in Manhattan whose celebrity clients include Britney Spears and Naomi Campbell, and who charges $75 for a service he calls “eyebrow sculpting.” After trimming Mr. Sultana’s brows, Mr. Gafni used tweezers to pluck hair primarily from the bottom and a bit from the top.
“It’s not a feminizing thing,” Mr. Sultana said of the results. “He has a very conservative approach.”
“I call it ‘guybrows,’ ” Mr. Gafni said. “I don’t create an arch for men. You want to take the weight out of it and groom the brow, but you don’t want it to look ‘done.’ Sometimes I even leave a couple stray hairs so it looks less done, and I would never do that for women.”
While male clients represent less than 10 percent of his business, he said that number has tripled over the last few years.
In Beverly Hills, Anastasia Soare, another eyebrow expert, has seen her male clientele grow to about 20 percent of her eyebrow appointments, from about 5 percent six years ago.
“Men used to be so afraid to walk in the store because they thought this was a woman’s treatment,” said Ms. Soare, whose male eyebrow clients include Ryan Seacrest and David Beckham.
“A man should not get his eyebrows shaped, he should get them groomed,” said Ms. Soare, who said the effects of her primping, which costs $50, were comparable to an eyelift. “Hair on the eyebrow droops because of aging, so a groomed eyebrow on a man opens the eye and makes him looks younger.”
Not long ago men did little in this area beyond unibrow abatement, surreptitiously plucking to avoid looking like Bert on Sesame Street, but this is changing.
At the Grooming Lounge, a men’s hair salon and spa with locations in Washington and McLean, Va., appointments for eyebrow waxes ($30) were up 8 percent in 2010 over 2009, according to Michael Gilman, a founder. Clients often make an initial appointment just to remove hair between brows (“the unibrow is like the gateway drug,” Mr. Gilman said) and then are persuaded to tend to their arches as well.
For do-it-yourselfers, eyebrow-trimming attachments increasingly are included both on small electric razors once geared just for noses and ears, and larger ones aimed at beards and sideburns.
“Before it was all about the beard, all about the goatee, all about the mustache, but the game has changed,” said Carl Kammer, director of product development for Remington. “Fifteen years ago, you wouldn’t have seen a product targeting eyebrows, but now is the time of the eyebrow.”
Remington now makes five multipurpose trimmers that include comb-like eyebrow attachments. The newest, its All-in-One Groomer ($19.99), includes three smaller attachments suitable for brows.
A Remington consumer survey found that 63 percent of men regularly trim their ears, noses or eyebrows, fewer than those who trim groins (69 percent), but more than those who trim their heads (44 percent), chest (40 percent) or armpits (31 percent).
From Wahl, the new Micro Groomsman ($14.99), available online now and in stores in June, is a pen-shaped device with one attachment for noses and another for brows.
Steven Yde, senior product manager at Wahl, said that in earlier models, men would simply use nose attachments for eyebrows as well, “but there was a yuck factor, because people look at the nose as a dirty place.”
When Eyebrowz.com, which sells eyebrow accouterments, started 14 years ago, a man placing an order “would be a big topic of conversation” around its office in Sumas, Wash., said Nancy Parker, a founder of the company. Today men account for about 20 percent of buyers, ordering items like the Men’s Deluxe Eyebrow Grooming Kit ($47.15), which includes small brow razors, scissors, clear brow styling gel, and stencils modeled after eyebrow shapes of celebrities like Tom Cruise, Sean Connery and Denzel Washington.
Still, Ms. Parker said: “We get a lot of women phoning in for men. Their big thing is, ‘My husband’s eyebrows are a total mess, and I think it’s affecting his career, and he needs to get this fixed.’ ”
As men age, their eyebrow hair tends to grow longer, though many choose to ignore it.
“When men have excessive and crazy eyebrows, like Gene Shalit and Andy Rooney, it becomes like their thing, and they think it’s cute and funny,” said Mr. Gafni, the stylist. “But I’m a straight shooter, and I tell people like that, ‘Nobody thinks it’s cute, nobody thinks it’s funny.’ ”
Tweezerman, which makes precision tweezers and other grooming tools, markets the His Tweezerman Moustache Scissors with Grooming Comb ($18) for brows as well, while the unisex Tweezerman Slant Tweezers ($20) are recommended for plucking.
When Parissa, a Canadian brand of hair-removal wax strips, set up booths at trade shows and community events in recent years to provide free waxing, men lined up to get their eyebrows done, according to Janet Chao, a marketer at Parissa. So in 2010, it introduced men’s Brow Groomer strips ($8.99 for four two-sided strips and an after-care towelette).
Many prefer to leave it to the professionals, however, like Doug Cowan, 39, an information technology sales manager from McLean who was given a gift certificate to the Grooming Lounge 18 months ago by his girlfriend. Now, each month, along with a haircut and manicure, he gets the eyebrow wax.
Mr. Cowan says the brow wax is subtle, yet gives him a “cleaner, more polished look.”
But when he suggests that male friends get the treatment, what he sometimes sees are raised eyebrows.
“Most of my friends say it’s a little girly for them,” Mr. Cowan said.
03/01/2011
King of Shaves Video on RealBusinessUK.com
King of Shaves parodies The King's Speech
By Carryn Dewing, published 1 dayMonday, 28 February 2011 - 15:45:40 ago in Sales & Marketing.
God Shave Will King. The King of Shaves founder is riding the wave of The King’s Speech’s Oscar success with a cheeky parody viral.
King of Shaves Video on UTalkMarketing.com
Editors pick: The King's Speech, spoofed by King of Shaves
Client: King of Shaves
Agency: Tiger's Eye
While it’s unlikely to win him any awards for acting, less than 24 hours after the King’s Speech scooped four Oscars, entrepreneur Will King, the founder of British shaving brand King of Shaves, has released a light hearted parody of the famous scene at the end of the film, when a rejuvenated King George speaks to the nation.
Speaking into the original microphone which was used in the film, King’s version takes a gentle swipe at rivals including G-g-(Gillette), for the high prices of its razors, compared to King of Shaves own brand – the Azor. (In 2008, King launched the Azor razor, taking on Gillette and challenging them to lower their high prices.)
The clip has already received more than 1000 hits on Youtube and is trending on Twitter.
King of Shaves Video on SCForM.com
The King’s Shave
Grooming news | 27. Feb, 2011 by admin | 0 Comments
Just in time for the Oscars, the King of Shaves (Will King) has released this clever little parody of the King’s Speech:
Alright, he’s a bit hashtag-happy but King’s reguarly updated twitter gives his brand a face and voice that his much larger competitior (G-G-G-Gillette) lacks. And that’s why i’m talking to you about King of Shaves on a Sunday evening!
Will this video fare better than the brilliant spoof Gillette released last month? Well, let’s just wait and see… #GodShaveTheKing
02/22/2011
Rotary Shaver and Haircut Trimmer on MomGenerations.com
*MomGenerations.com gets approximately 7,096 unique viewers per month
A Remington Man
February 21, 2011 by admin
Filed under Dad Generations
I hate shaving, it’s just never been something I’ve enjoyed doing. Fortunately for me, my facial hair doesn’t grow very fast. I generally let it go for a week or two before it starts to look bad then begrudgingly shave it. I usually have to trim it with an old pair of hair clippers first so I’m not clogging up the razor. Needless to say this makes a big mess out of the sink.
I’ve tried electric razors in the past, but always felt like they were tearing the whiskers out rather than shaving them off. I’ve always liked the idea of an electric razor, I just hadn’t found on the works for me.
Recently Remington sent me an R8150 electric razor to try out. I LOVE it! I actually enjoy shaving. It uses Advanced Pivot and Flex Technology in which the three heads flex independently and the neck pivots to adjust to the contours of my face. It shaves as close as my razor and it doesn’t feel like the hairs are being ripped from my face. There’s a pop up trimmer so I can hit my sideburns and finish the job.
The Remington R8150 is cordless so I don’t have to mess with the cord, and comes with a charging base that keeps the bathroom counter looking neat and tidy. It carries a 60 minute charge with and LCD readout letting me know exactly how much time I have remaining. It’s perfect because I can throw it in my bag and leave the cord at home. It’s also washable, the top flips open for easy and trouble free cleaning.
In the winter when I like to grow my beard out a little and feel like a New Englander, there’s the Remington Adjustable Beard Groomer. It’s rechargeable and has a 40 minute run time. What I like best is that it’s adjustable, with an all in one comb, all I have to do is rotate the Zoom Wheel and select one of 9 different length setting. It totally eliminates changing combs. It also has a wide blade so I can easily cut straight lines to keep the edges of my beard nice and tidy. It’s no wonder the Remington Adjustable Beard Groomer is Amazon’s top seller.
Another new favorite is the Remington HC-5750 Beard & Haircut Trimmer.
I cut all the boys’ hair and the HC-5750 has become my new go to tool. It cuts quickly and quietly without the terrible buzzing that tends to terrify Henry who’s two. I love how clean it cuts their neckline. It also has a USB charger which I think is really cool, and it holds 40 minutes of charge and has a digital display to let me know how much time I have left. I don’t have to worry about running out of charge mid cut! The titanium coated blades are self sharpening and never need oiling which I love. There’s 14 lock-in length settings so I can give then a great fade that doesn’t look like a home haircut!
Needless to say, thanks to Remington the McClelland men are very well groomed these days!
01/25/2011
King Of Shaves by Remington on StyleAndFlair.com
*StyleandFlair.com gets approximately 6,143 unique viewers per month
King Of Shaves by Remington
This article was posted on Jan 25 2011
UK’s hottest grooming brand is coming to the US. King of Shaves is Remington’s first foray into the world of wet shaving.
The King of Shaves by Remington collection includes razors, cartridges and skincare. Leading the pack is King of Shaves by Remington Azor which has a unique flexible hinge for a comfortable shave. It uses the “Bendology Technology” which makes it possible to follow every contour of the face for an effortless and flawless shaving experience.
Find the King of Shaves by Remington collection at Remington’s website.
